ABOUT THE ROLE
Enel X Global Retail is Enel Group’s global business line dedicated to advancing the energy transition. We help commercial and industrial-scale energy users to reduce carbon emissions, control energy costs and strengthen operational resilience by providing better ways to source, store, manage and consume energy. We are leaders in monetising energy flexibility with 9.3GW of capacity under management worldwide. The Enel Group is listed on all major sustainability indexes and is committed to achieving 100 per cent carbon neutrality by 2040.
Marketing is a key component of the growth engine at Enel X. The Marketing Manager will share responsibility for creating interest in a growing suite of solutions in the UK and Ireland. This currently includes energy flexibility solutions (e.g. Demand Response), distributed energy solutions (e.g. Solar and Battery Energy Storage) and the electrification of public transport (e.g. electric bus fleets and charging infrastructure). To be successful, the Marketing Manager will work closely with multiple stakeholders from across different business units to plan and execute activity that helps win new business and retain existing customers.
Who are we looking for
We are looking for someone with a proven track record of applying marketing skills to drive commercial growth in a B2B business; someone who strives to create award-winning work, even when there’s no competition to enter; who believes that if Enel X is successful, the planet benefits; who has the passion to challenge the status quo, and the humility to embrace it when there are more important battles to fight; who will enjoy working with us as much as we enjoy working with them; and who helps us to ensure that we put our customers first (and second and third!) in everything we do.
Essential qualities and qualifications for you to show evidence of:
Bachelor’s degree (or equivalent) in marketing, business, or related field (preferable)
A local business mindset; acutely focused on delivering strategies and activity that drive customer acquisition and reinforce retention
Solid knowledge of website analytics tools and experience with marketing automation and CRM tools
A global business heart; one that embraces our corporate brand heritage, vision and mission and leverages these global strengths to achieve local success
Strong project management, multitasking, and decision-making skills
A vocal contributor; shares responsibility for problem-solving, ideation and achieving overall Communications and Marketing goals
Metrics-driven marketing mind with an eye for creativity
A resourceful marketing professional; experienced across the marketing mix with a particular focus on B2B and passionate about using those skills to make an impact
A curious creative; attentive listener with a passion for creative problem solving
A team player; never afraid to embrace the support of colleagues to overcome obstacles, or to acknowledge when a wrong turn has been taken; always ready to learn from those that have taken this journey before or to share your experience to help us get where we are going.
Support the Head of Communications and Marketing in the definition of a local marketing strategy and tactics that are aligned with local and global objectives
Responsible for the execution of marketing campaigns, customer experience initiatives, lead generation and lead nurturing
Constantly strive to understand evolving customer needs and use that knowledge to help create an activity that is relevant and compelling
Identify and lead a strategically important growth initiative (e.g. delight customers to support retention / grow our presence in a specific market segment)
Work with our digital agency to maximise the potential of digital tools (e.g. website and Pardot) for lead generation, lead nurturing and data-driven insights
Design and execute Account Based Marketing plans in collaboration with the Sales Team and other relevant stakeholders
Leverage global marketing initiatives at a local level
Ensure brand and advertising guidelines are adhered to by local agencies
Ensure all Marketing and third-party agency activities are GDPR compliant
Budget and reporting management
We promote work flexibility recognizing the importance of well-being and work-life balance.